Cape Cod Healthcare’s Website Privacy Policy
At Cape Cod Healthcare, we are committed to protecting the privacy and security of the users of capecodhealth.org and our other informational websites (the “Website”). This Website Privacy Policy will tell you what information our Website collects, how we use and share this information, and your options about the collection and use of your information when you use the Website.
This Privacy Policy applies only to the Cape Cod Healthcare Website and does not apply to any linked Internet sites you choose to access from the Website. By using the Website, you agree to be bound and abide by our posted Terms of Use, which include this Website Privacy Policy, and you consent to the collection, use and sharing of information as described in this Privacy Policy.
Whenever a change is made to our Website Privacy Policy, we will update the information on this page, so please review this page regularly.
To learn how we use or disclose protected health information (‘PHI’), as defined under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and related regulations, please review our Notice of Privacy Practices.
1. Types of Information We Collect
In order to better serve you with our Website, we may collect the following categories of information: (i) contact information you provide (such as name, mailing address, e-mail address, or phone number), (ii) any subscription preferences, if you have opted to receive communications from us, (iii) any surveys you respond to with feedback, and (iv) Online User Activity, as described below. By submitting this information, you grant Cape Cod Healthcare the right to transmit, monitor, retrieve, store, and use that information in connection with the operation of the Website.
If you provide us with information regarding another individual, you represent that you have that person’s consent to provide this information and to permit us to use it as described in this Website Privacy Policy.
2. How We Use Information We Collect
We may use the information we obtain about you, to the extent allowed by applicable laws, for purposes including to:
- Provide the Website to you, including to provide information and the services offered through the Website or otherwise by Cape Cod Healthcare, and provide other important notices;
- Respond to your online requests, questions, and comments, and provide and improve customer service;
- Administer a promotion of our services, survey, or other site feature;
- Monitor the performance of the Website, including metrics such as total number of visitors, traffic, and demographic patterns;
- Tailor the content we display through the Website and in our communications, including any content that we believe may be of interest to you;
- Operate, evaluate, and improve the Website, and diagnose or fix technology problems; and
- Comply with and enforce as needed applicable legal requirements, industry standards, our policies, and our contractual rights.
We may also use or share information in an aggregate or de-identified manner or as may otherwise be permitted by law.
3. How We Share Information
Cape Cod Healthcare engages reputable third-party vendors to help us manage the Website, provide content and information, and interact better with our patients and visitors. We may share your information with third parties in the following circumstances:
- With service providers that we believe need the information to perform a technology, business, or other professional function for us (examples include IT services, maintenance and hosting of our Website, payment processing, marketing, and other services). These service providers will be required to execute business associate agreements that comply with HIPAA if they will be receiving, storing, or using PHI.
- If you voluntarily share or submit any content for public posting through our Website (e.g., picture, story, commentary), or link it to any social media platforms, that post and any content or information associated with it may become available to the public.
- We also may disclose information about you: (i) if we are required to do so by law or legal process; (ii) when we believe disclosure is necessary to prevent harm or financial loss; (iii) in connection with an investigation of suspected or actual fraudulent or illegal activity; or (iv) under exigent circumstances to protect the personal safety of our staff, patients, users of the Website, or the public.
- We reserve the right to transfer the information we maintain in the event of an organizational change of control (e.g., merger or acquisition). If there is a change of control, your information will be transferred subject to this Website Privacy Policy.
Where appropriate and possible, we will limit sharing of your information in accordance with the choices you have provided us.
4. Confidentiality and Security
Cape Cod Healthcare maintains an information security and privacy program designed to protect the information you choose to provide through the Website. The safeguards we have implemented to protect the information we collect include maintaining a secure firewall and using reasonable efforts to prevent unauthorized access to information collected through our Website. We also encrypt and secure the confidentiality of user-supplied information transmitted to us when required by law and as we otherwise deem appropriate.
Although we work hard to protect your personal information, Cape Cod Healthcare cannot guarantee the security of any information you transmit to us through online applications, and you do so at your own risk. Depending on the nature of the inquiry, your communication could be discarded or archived. If you wish, you can contact us instead by telephone at the numbers provided throughout the Website.
5. Online User Activity
This Website works with third-party products or services (“Service Providers”) that help us track and analyze visitor activity on the Website, measure the effectiveness of our advertising efforts, and support the optimization of our digital marketing campaigns. We, our Service Providers, and our advertising partners may collect certain information about the device(s) you use to access our Website and your use of our site by automated means, including but not limited to cookies and other similar technologies (“Online User Activity”).
“Cookies” are small data files that online services can store on, and retrieve from, a user’s computer or mobile device through the web browser. They are very commonly used by websites and most browsers are configured by default to accept cookies, which can be set by Cape Cod Healthcare or by our Service Providers. When you use the Website, the information we may collect by automated means includes, for example:
- Usage details about your interaction with our Website, such as the date, time, and length of visits, and specific pages or content accessed during the visits, frequency of the visits, or referring website addresses;
- Device information, including the IP address and other details of a device that you use to connect with our Website (such as device type and unique device identifier, operating system, browser type, and mobile network information); and
- General location information, if your device shares information about its location.
Cookies, and these other technologies, can help us automatically identify you when you return to the Website, review website traffic patterns, and improve the site. We use this information, taken together, to understand how our visitors, as a group, find and use our different resources. To the extent permitted by law, we can also use this information to deliver customized content and advertising to users of the Website whose activity on the site indicates that they are interested in a particular subject area.
6. Online Advertising
You may see Cape Cod Healthcare advertisements on various websites, web pages, social media, and other platforms. Please note that online advertising services do not always provide us with complete information about the platforms or websites on which our advertising may appear. If you believe that our advertising is being displayed through websites or channels that promote inappropriate or offensive content, please contact us as directed below.
7. Children
We do not knowingly collect information from children under the age of 13 on our Website. In the event that we learn that we have collected information from a child under age 13 without consent of a parent or legal guardian, we will endeavor to delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13 that was not authorized by a parent or legal guardian, please contact us as directed below.
8. Contacting Us
If you have any questions, concerns or comments about this Website Privacy Policy or our privacy practices, or if you would like us to update information or preferences you provided to us, please contact us by email at webmaster@capecodhealth.org, or by phone at 508-862-5474.
